.jpg "Ficohsa strengthens its regional leadership in the MERCO 2025 Rankings")
Ficohsa strengthens its solid standing through its notable visibility in the MERCO 2025 rankings across Honduras, Guatemala, Panama, and El Salvador. This acknowledgement reaffirms the confidence of its principal stakeholders and highlights the effectiveness of management focused on sustainability and responsible growth in every country where it operates.
Inclusion in MERCO, one of the most recognized corporate reputation monitors in Ibero-America, reflects the organization’s regional reach and the consistency of its business model, based on ethics, transparency, and innovation.
Recognition for Group Companies in the Region
The various companies within the group were evaluated in their respective markets, demonstrating the breadth of their presence and the strength of their institutional management.
- Honduras: Ficohsa is featured in the overall corporate ranking and in the sector-specific assessment that covers the banking and insurance industries. It also achieves a notable position in the ESG Ranking, which reviews environmental, social, and governance indicators.
- Guatemala: the local operation was added to the national general list as well as to the related sectoral ranking.
- Panama: Ficohsa is included in the country’s sector-focused ranking.
- El Salvador: ASESUISA, the group’s insurance subsidiary, gained a place in the general ranking and was recognized as a sector benchmark.
Active engagement across these markets demonstrates a reputation steadily forged over time, grounded in reliable service, constant innovation, and a commitment to generating shared value for customers, employees, suppliers, and surrounding communities.
Leaders recognized for their leadership
The MERCO Leaders ranking recognizes the influence and track record of executives in the business world. Among those recognized are:
- Camilo Atala, president of Ficohsa, as one of the leading figures in Honduras and the region.
- José Arturo Alvarado, CEO, and Thetey Martínez, general manager, included in the Top 100 leaders in Honduras.
- Enzo Bizzarro, executive president of ASESUISA, among the Top 100 leaders in El Salvador.
These recognitions highlight the group’s leaders’ ability to build trust, drive economic development, and promote good business practices in the region.
Reputation as a strategic factor
MERCO assesses companies through an independently audited, multi-stakeholder methodology that incorporates insights from executives, analysts, specialists, and consumers, enabling reputation to be evaluated as a strategic asset that shapes an organization’s long-term sustainability and competitive strength.
Ficohsa’s position in the 2025 ranking highlights the steady work it performs throughout every country where it operates and its ongoing dedication to transparency, ethical business conduct, and sustainability.
Commitment to Central America and stakeholders
This recognition reflects the group’s long-term vision, centered on strengthening relationships with its stakeholders, expanding its regional presence, and contributing to the region’s economic and social development.
Through the integration of sound corporate standards and committed leadership, Ficohsa underscores its role in reinforcing business resilience and supporting economic stability across Central America, envisioning a future built on trust, innovation, and collective value.
