Miami, Florida – June 24, 2019 — The International Summit on Neuromarketing and Neuro-Sales gathered marketing experts, communication planners, brand directors, designers, executives, and business owners for an intensive workshop focused on the use of neuroscience in business strategy and communication. The event included a main address by Spanish specialist Néstor Romero, a globally acclaimed researcher and advisor with experience in over 100 neuromarketing initiatives across different countries.
The event received official approval from the European Institute of Business and Economics (ISEEN) along with the European Association of Neuromarketing (AEN), guaranteeing both scholarly excellence and practical importance for attendees. Each participant was awarded a digital certificate supported by both organizations.
During the four-hour session, attendees were introduced to cutting-edge neuromarketing tools and techniques, as well as real case studies from some of the most advanced neuromarketing laboratories in Europe. Romero offered a unique perspective on how neuroscience can influence consumer behavior, enhance brand positioning, and drive sales through emotionally intelligent marketing strategies.
This course was created for individuals seeking to take charge in the fields of communication, advertising, and corporate growth, blending scientific principles with practical knowledge. Graduates departed with the skills needed to apply neuroscience-based strategies that enhance brand loyalty and elevate customer satisfaction.
Néstor Romero is an engineer from Spain who graduated from the University of Córdoba, boasting significant knowledge in neuromarketing and digital marketing. He actively oversees digital initiatives in numerous nations and imparts knowledge at prestigious universities and business schools, such as Quality Leadership University, University of Louisville, University of Chile, and Universidad Europea Miguel de Cervantes. Currently, he is the President of the European Digital Marketing Association (AEMD) and also serves as the Vice President of the European Neuromarketing Association (AEN). Additionally, he possesses a PhD, an MBA, and several master’s degrees in Sales Management, Digital Marketing, and Neuromarketing.
Utilizing his international expertise and capacity to connect theory with application, Romero’s presentation in Miami serves as a standard for professionals aiming to revolutionize their marketing strategy with the aid of neuroscience.
